In recent years, Red Tourism plays an important role in Hunan. The CPC Hunan Provincial Committee and the Hunan Provincial People’s Government put great emphasize on this tour form, and organized a series of activities with innovative publicizing mode, making red tourism as Hunan’s brand image.
From 2004 to 2014, Hunan successfully held red tourism culture festivals, fully demonstrating Hunan’s achievements in red tourism. The festival has now become a significant activity in China to promote red tourism.
Statistics show that the number of tourists in Hunan broke through 300 million from 2004 to 2013, achieving an income of 126 billion Yuan. The annual average growth of tourists and income reached over 20%. About 200,000 people are directly employed for red tourism and 800,000 people indirectly. The tour fully plays its favorable effect on politics, culture, cultural enrichment and popular support.